The strategic plan is a set of 7 stages through which we analyze, formulate and implement the strategy that will mark the future of our organization, being a vital tool in business management by which we will ensure the survival and prosperity of our company.
Through the strategic plan we bring the strategy or set of selected strategies to the set of people that integrate the organization in order to align them and work together towards the desirable future of our company.
Once defined and implemented any strategic plan has to answer the following questions:
Where we are?
Where are we going?
How do we get there?
To carry out the strategic plan of a company we need to address each of the following stages:
Identification of the mission, vision and values as well as the current strategy and objectives.
Review of the mission, vision and values.
Definition of the strategy.
Control and evaluation.
In this first stage we recognize the raison to be of our company, the desirable future and the values we must have to achieve it, that is, the mission, vision and values. Likewise, if they exist, we identify the objectives and the strategy proposed previously.
In this phase, we analyze the external factors that influence and affect the present and future of the market in which our company participates, with the main objective of detecting the opportunities and threats of the environment that surrounds us.
During the external analysis we use tools and methodologies such as the PEST / PESTEL analysis, the Porter's 5 forces model, analysis of the value perceived by the client, market segmentation ...
In this stage we analyze the resources and capabilities of the company with the objective of identifying the strengths and weaknesses of the company.
During the internal analysis we use tools and methodologies such as value chain analysis, intangibles analysis ...
After completing the complete analysis (external and internal) of our organization we may have to rethink the reason to be and future of our company, to adapt to the future environment in which the company will move or to maximize our capabilities and means.
For example, the company Amazon was born in 1995 with the mission of distributing books through electronic commerce and has now changed its mission by distributing all kinds of physical and digital products throughout the planet.
In this phase, we select the strategy or strategies to be followed based on the external and internal analysis previously carried out and according to our current mission, vision and values.
Tools such as ANSOFF, SWOT, CAME matrix, Mckinsey matrix, PEYEA matrix, generic competitive strategies, strategic clock, corporate strategies ... will help us determine the strategy that will accompany the company towards the desirable future.
Once the strategy is selected, we need to implement it throughout the entire organization, aligning all employees with the strategic objectives of the company.
The use of the Balanced Scorecard through the use of strategic maps is a valuable help during this phase of implementation of the strategy, likewise the model of the 7s of McKinsey will allow us to evaluate if the implementation of the strategy is consistent with the daily functioning of the company, as well as determine the best way to implement the strategy.
Once the strategy has been implemented, as well as the objectives and indicators that will mark the proper functioning, it is necessary to periodically review and control them in order to carry out the necessary actions that allow us to achieve the objectives previously set.
The use of the balanced scorecard through its associated indicators and action plans allows us to control and evaluate the correct execution of the strategy.
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